My #1 Tip for Building Your Personal Brand on LinkedIn

“What’s the number one thing marketers can do to cut through the noise as they build their personal brands on LinkedIn?”

That’s a question I was asked during a recent panel discussion at the Midwest Digital Marketing Conference.

My answer? 👇

Lean into video.

Hard.

If you’ve been on the fence, it’s time to get off.

Taking that first step isn’t easy. Trust me, I’ve been there.

But here’s why video is more important than ever:

🎥 𝐈𝐭 𝐜𝐮𝐭𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞 of a newsfeed that’s become filled with AI-generated content.

🎥 𝐈𝐭’𝐬 𝐦𝐨𝐫𝐞 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞—people process visuals 60,000 times faster than text (not a typo).

🎥 𝐈𝐭 𝐛𝐮𝐢𝐥𝐝𝐬 𝐭𝐫𝐮𝐬𝐭 𝐟𝐚𝐬𝐭𝐞𝐫 because viewers get to see your face, hear your voice, and connect with your personality. It humanizes your brand and makes you more relatable.

🎥 𝐕𝐢𝐝𝐞𝐨𝐬 𝐝𝐫𝐢𝐯𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭. LinkedIn is placing more emphasis on video, and a TikTok-style feed is now in Beta. This means the platform will likely prioritize video content even more.

So, if you want to make a real impact on LinkedIn, start creating and sharing videos. 🎬

That said, what's the number one thing keeping you from creating your first video? Drop it in the comments...I'd love to help! 👇!